Vicissitude literally means change and it's
usually used with a negative connotation. It is well known that most changes go
through an initial resistance phase. It is only those changes that overcome all
the resistance that survive and change the phase of the world. So, we know for
sure that there are a lot of changes that are going through this tough phase.
That’s when Team Vicissitude thought “why not we blog about those changes and
promote those potential idea?” Yes, that’s the sole purpose of this blog.
A classroom course on digital marketing and
e-commerce has propelled us to create a blog and keep it going. We first understood
the ten basic factors that influence a digital campaign. A clear understanding
of the customer behavior, levels of web presence, means and modes of
communication and search engine optimization and hash tags have enriched the
experience of promoting this blog. We initially focused on the content. We
later understood that content alone does not lure a viewer into becoming a
regular visitor. It’s the marketing that improves views and generates a regular
visitor base. That’s what we did. We used social media, mails and messages to
promote our blog and observed that the views increased rapidly!
We visualize this blog as a means of spreading a
word on potential ideas on digital marketing that have not yet gained recognition,
that could go a long way in promoting causes, interests and business and change
the way marketing is. Higher levels of interaction, more images and videos and continuously
improving the content will appeal to the viewers. Search engine optimization
and usage of appropriate tags will benefit the blog.
From concepts to implementation, this has been a
wonderful journey! Thank you Ramana Sir.
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