Coca Cola India Launches Online Home Delivery Store

Coca-Cola India has launched a new site at Coke2home.com that will home deliver all Coca Cola products to users. The initiative seems to be in pilot stage and the site notes that it currently delivers only in Ahmedabad, Bangalore, Chennai and  Hyderabad.

The site offers products such as energy drinks, juice drinks, mixers, soda, and packaged drinking water and notes that it offers delivery only for orders above Rs 300. Besides individual orders, it also offers bulk orders or monthly based orders. 

However, it appears that once a user places an order, the company provides them with an order number that they can track on its website. It claims that orders placed before 12 noon will be delivered on the same day.

On Mobile: Coca Cola has also launched a mobile version of the site accessible at m.coke2home.com. Alternatively, the site also provides a QR code that users can scan which leads to the mobile version of the site on their mobile browser.

Cracking the FMCG market is tough as usually people expect these products to be delivered the same day or as quick as possible. For companies to offer FMCG products online, they would have to tie up with brick and mortar stores to offer quick delivery or build up their own delivery mechanism. The latter one could be a costly venture.